Lantern
At Lantern the majority of my time was spent customizing 2026 Open Enrollment and Annual member marketing materials for Lantern’s top 100 clients working in collaboration with the Junior Designer. I also worked on B2B and internal projects.
For my first assignment brief, I was tasked with creating a multi-touchpoint general awareness campaign. I designed a postcard, email, and video asset aimed at encouraging members to call and learn more about their benefits, while highlighting how Lantern’s team of health advocates can help guide them through planned procedures and treatment decisions.
A key component of Lantern’s member-facing communications is the development of flexible, scalable templates. These templates are designed to support easy customization through the insertion of variable fields such as plan information, custom phone numbers, employer names, and logos, allowing materials to be mocked up and personalized efficiently.
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I had the opportunity to contribute to the Lantern Zoom library with some Halloween-themed backgrounds. The organization’s color palette is already appropriate for the occasion, the two themes I landed on were spooky jack-o-lantern faces and a nostalgic, ready-to-bake cookie vibe (with seasonal icons inspired by the existing brand icon library).
Final Halloween-themed Zoom backgrounds.
A closer look at the seasonal icons created/used for the project.
Home HealthJoy Kohler Personal Work