HEALTHJOY

During my time at HealthJoy, I have shaped the brand alongside the Senior Designer. As a small but mighty design team of two, we made great strides towards improved process sustainability and visual brand consistency. The result? More effective and easy to understand content.

‍Member Health Goals was the first campaign I contributed to after being hired by HealthJoy at the start of 2023. For its debut year, I designed accompanying infographics and data visualizations.

In the years that followed, I took the lead as designer for the overall report design and various assets. 2024 was a campaign with a tight turnaround and late-game changes to content from stakeholders. The high-visibility campaign brought in $2.9 million in marketing leads and $1.2 million in Stage 2+ funnel sales opportunities. For 2025, I was brought in at a much earlier stage, making the overall report a much more collaborative process between content and design.

‍A major aspect of the HealthJoy brand design that I oversaw was the development of more effective one pagers. I focused on overall design improvements and consistency as well as template creation for easy and faster execution of content. This included revamping previous content as well as the creation of new pieces.

Some points of focus in the layout re-design process: highlighting important stats, appropriate photography that represented a diverse range of topic-appropriate subjects, and presenting information in an easy-to-digest and consistent format.

Welcome One Pager - Member version (left) and Broker/Employer version (right).

One Pager examples - single and double sided.

‍Working with the Senior Designer, we created more consistent and effective presentation templates used internally by the people team and for company meetings as well as for external uses by sales, with partners and to generally educate employers and brokers about the product. I was also tasked with putting together a brand kit for the 2024 go-to-market kick-off in Scottsdale, AZ which gathered together team members from across the organizations (including People Opps, Marketing, Sales, Customer Success, Sales Enablement and the Exec team).

Go-to-Market Kick-Off presentation template and assets.

I contributed to the HealthJoy website redesign through the creation of new hero images featuring users interacting with product screens/windows. These hero images, and variations of them, were also used across other marketing pieces. In addition to these assets, I also provided feedback about overall page layouts to the Senior Designer, who was the design lead for the update.

In October 2024, HealthJoy exhibited at HLTH Conference, which welcomed 12,000+ attendees. I designed the booth panels for the event space and accompanying one pager for visitors. Provided by the event were templates for a wrap for the back wall and front podium. Additionally, there were other items in the space that had to be accounted for/designed around.

Photos from the HealthJoy booth at HLTH 2024.

Panel designs for the HealthJoy booth at HLTH 2024.

“Spark Some Joy” was a themed gift sent to Brokers by the HealthJoy Marketing team. I helped develop the overall concept and was the lead designer for the campaign. After the success of the first gift in the summer, we decided to bring back the gift later in the year, this time themed for winter and featuring Joy (HealthJoy’s mascot).

Gift items - postcard, packaging sticker, s'mores kit, spotify playlist icon.

Summer Gift postcard (left) and Winter Gift postcard (right).

Home‍ ‍Lantern ‍Kohler‍ ‍Personal Work